Locked into one provider means you inherit their outages, price hikes, and roadmap changes — whether you like it or not.
No single model wins at everything. Some are faster, some reason better, some cost less at scale — the right choice depends on your actual traffic.
The frontier moves fast. A model-agnostic build means your agent can adopt a better model the day it ships, instead of waiting on a migration.
Some teams have a preference already — open-weights for data residency, or a specific provider for compliance. We build around that constraint, not against it.
Why it matters

Different jobs need different models.

No single model wins on every dimension. We match your workload to the model that's actually strongest for it — not the one that's easiest for us to default to.

Reasoning

Complex, high-stakes questions

Multi-step logic, layered return policies, and technical product questions need a model that reasons carefully instead of pattern-matching to a plausible-sounding answer.

Best fit: OpenAI, Claude
Latency

Instant, high-volume chat

A live chat widget during a flash sale needs sub-second responses at scale. Some models are engineered specifically for speed at high concurrency.

Best fit: Groq-hosted, Llama
Cost

Cost at scale

Routine, repetitive questions — order status, shipping windows — don't need frontier-level reasoning. A fraction of the per-token cost, at high volume, adds up fast.

Best fit: DeepSeek, Mistral
Context window

Massive catalogs & long documents

A 100,000-SKU catalog or a lengthy policy document benefits from a model that can hold far more context in a single pass without losing track of it.

Best fit: Google Gemini
Multilingual

Global, multilingual storefronts

Serving customers across regions means a model that handles non-English phrasing, idioms, and tone shifts as well as it handles English.

Best fit: Qwen, Mistral
Compliance

Data residency & self-hosting

Some teams can't send customer data to a third-party API at all. Open-weight models can be deployed inside your own VPC to meet that requirement.

Best fit: Llama, Mistral, Qwen (self-hosted)
Supported models

Every major model, one integration layer.

Pick a provider for its strengths, or let us recommend one based on your catalog size, traffic, and budget.

OpenAI
State-of-the-art multimodal intelligence and highly complex reasoning.
Claude
Claude
Unmatched brand tone control, conversational nuance, and human accuracy.
Google Gemini
2M token long-context window for deep processing of massive store catalogs.
Meta
Open-weights performance for self-hosted data privacy and local speed.
DeepSeek
Advanced technical reasoning and high-efficiency architecture performance.
Groq
Sub-100ms ultra-low latency response speeds for real-time customer chat.
Mistral
High-efficiency open models optimized for robust multilingual capabilities.
Qwen
Specialized capabilities for global languages and precise localization.
Kimi
Extreme long-context processing for seamlessly reading massive documents.
Cohere
Enterprise-grade retrieval-augmented generation and semantic search.
Grok
Fast, uncensored intelligence with real-time continuous data access.
Nvidia AI
Enterprise-scale inference for massive workloads.
How we choose

Three steps to the right model.

This happens once during setup, and again anytime you want to switch.

I.

We evaluate your workload

Catalog size, conversation volume, latency expectations, and any compliance or data-residency constraints you already have.

II.

We engineer on the right model

Your agent is built, prompted, and evaluated against that specific model — not a generic wrapper that happens to call an API.

III.

We monitor, and can swap it later

If a better-fit model becomes available, or your needs change, we re-engineer the agent on the new model — your data, prompts, and integrations carry over.

FAQs

Common questions.

Yes. If you already know which provider you want — for cost, compliance, or preference — we build against exactly that model from day one.

Yes, including Llama, Mistral, and Qwen deployed on your own infrastructure or VPC. This is common for teams with strict data-residency requirements — see our security practices for details.

Your plan pricing doesn't change based on which model powers your agent. A model swap is scoped and quoted like any re-engineering work, but your chat allotment and features stay the same.

We weigh reasoning quality on your actual product data, response latency at your expected volume, and cost per resolved conversation — then recommend the model with the best balance for your specific case, not a one-size-fits-all default.

Further reading

More on how we decide.

Tell us your requirements.

Share your constraints — budget, compliance, latency — and we'll recommend the model that fits.